How to Create a Social Media Strategy on a Shoestring Budget


Social media was once promised as the silver bullet for nonprofits. Start posting, start tweeting, start Instagramming - and like magic, the donations will just roll in! Then reality set in. In our current attention economy, organic (unpaid) reach is down, algorithms prioritize updates from friends and family over businesses and brands, and millions upon millions of pieces of content are uploaded every single day.

For nonprofits to effectively raise money and build a community on social media requires thoughtful, strategic, and consistent effort and a boatload of creativity. In this workshop, social media and digital fundraising expert, Julia Campbell walks you through the secrets to successful donor relations with social media.

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In this webinar, you'll learn...

  • How to navigate the latest changes and trends in the social media landscape - what fundraisers need to know
  • How to use social media to build and deepen relationships with current donors and prospects
  • How to manage social media work at a small nonprofit with limited capacity
  • Free and low-cost tools you can use to enhance your digital fundraising on a shoestring budget
  • Real-world examples from small and mid-size nonprofits.

About the Presenter

Julia Campbell has run her digital marketing consulting business for almost a decade, focused exclusively on mission-driven organizations. She is a returned Peace Corps volunteer and the author of Storytelling in the Digital Age: A Guide for Nonprofits, a call-to-action for nonprofits to use stories to accomplish their missions. Her passion is to get nonprofits of all sizes to stop spinning their wheels on social media and to start getting real results using digital tools. Subscribe to her blog or find her book on Amazon.