Social media was once promised as the silver bullet for nonprofits. Start posting, start tweeting, start Instagramming - and like magic, the donations will just roll in! Then reality set in. In our current attention economy, organic (unpaid) reach is down, algorithms prioritize updates from friends and family over businesses and brands, and millions upon millions of pieces of content are uploaded every single day.For nonprofits to effectively raise money and build a community on social media requires thoughtful, strategic, and consistent effort and a boatload of creativity. In this workshop, social media and digital fundraising expert, Julia Campbell will walk you through the secrets to successful donor relations with social media.
Julia Campbell is on a mission to make the digital world a better place. Through speaking, training, and consulting, she shows social purpose organizations how to use social media and storytelling to build communities, showcase impact, and advance their causes. Julia is the author of Storytelling in the Digital Age: A Guide for Nonprofits and has a new book coming out this fall on nonprofit social media strategies. She was recently named one of the top 25 Nonprofit IT Influencers to Follow in 2019 by BizTech Magazine.
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