Unlocking the Power of Google Ad Grants: Real Stories from the Field

SEPT 11 at 2 PM ET

$10,000/month in free advertising can be a game-changer—if you know how to use it. In this live, interactive webinar, you’ll hear directly from a panel of nonprofit leaders who have successfully turned the Google Ad Grant into measurable growth.

The panel will share how they’ve used the grant to: grow donations and supporter lists, recruit more volunteers, boost event registrations and raise visibility for their missions.

We’ll dig into what’s worked, what hasn’t, and the lessons you can take back to your own organization. You’ll also get a special offer for attendees: free Ad Grant application assistance.

What You'll Learn:

How Other Nonprofits Make the Most of $10K/Month: Hear directly from a panel of nonprofit leaders about how they’ve used the Google Ad Grant to drive donations, recruit volunteers, and boost event attendance.
Real Strategies You Can Apply Right Away: Learn the campaign structures, keyword approaches, and messaging tactics that have delivered measurable results for organizations like yours.
Avoiding Common Pitfalls: Discover the mistakes that cause nonprofits to miss out on thousands in free ad spend—and how to sidestep them with a clear, sustainable plan.
Turning Clicks into Support: See how to connect your ads to the right landing pages and calls to action so that new visitors become donors, advocates, and volunteers.

Erin Mastrantonio

Erin Mastrantonio is the Chief Operating Officer of Elevation, a digital marketing agency serving nonprofits exclusively. With over a decade of experience in the sector and a background in data science, analytics, and engineering, she brings a results-driven approach to every project. A Certified Professional in Accessibility Core Competencies (CPACC), Erin is passionate about inclusive design and creating digital experiences that engage all audiences. She is also a recognized expert in the Google Ad Grant, helping nonprofits apply, strategize, stay compliant, and drive sustained growth.

Crystal Boutiette

Crystal Boutiette is the Director of Integrated Marketing and Communications at JASoCal. Junior Achievement of Southern California empowers students with real-world skills in financial literacy, career readiness & entrepreneurship, reaching 50K youth annually with hands-on, immersive programs across SoCal.

Ted Jun

Ted Jun is the Director of Marketing & Communications at Second Harvest Foodbank of Southern Wisconsin. Their mission is to end hunger in southwestern Wisconsin, and they operate hunger relief and food recovery programs with hundreds of partners across 16 counties to build nutrition security and food equity.

Maheen Chranya

Maheen Chranya is the Marketing and Digital Specialist for the Jeannette Rankin Foundation, whose mission is to awards grants to applicants who are working toward their first associate’s or bachelor’s degree, identify as women/nonbinary, are 35 and older, and demonstrate financial need — from all states and backgrounds.