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How UX Attracts More Supporters and Donors


Originally presented at the 3rd Annual Digital Fundraising Summit in August 2020

Do you want to encourage memberships? Have more people sign-up for your newsletter? Convert advocates into monthly donors?

Katherine from National VOAD (Voluntary Organizations Active in Disaster) joins Emily from Elevation to share how together they redesigned National VOAD's website to put the needs of their community at the forefront. Learn how National VOAD is building their supporter base by establishing trust with new website visitors and making it easier for current members to stay active. For both new and existing audiences, how well their needs are served by your non-profit's website is determined by many elements, such as:

• How easy it is to find the information visitors seek
• How quickly users can complete their desired tasks
• How the design and interactions make users feel
• What additional content users discover

This presentation covers...

  • How NVOAD's redesigned their website to increase visitors and subscribers 25-95% across all KPIs
  • Tools and tips for applying UX principles to your nonprofit website
  • Best practices gleaned from Elevation's experience creating more than 600 non-profit websites over the last decade

About Katherine

Katherine Boatwright has served as Director of Operations at National VOAD since 2015. She is an experienced nonprofit management professional skilled in outcome measurement, grants management, and data compilation and analysis. Her interests include organizational effectiveness and capacity building.

About Emily

Emily Friedrichs is the Communications and Content Marketing Manager at Elevation, a nonprofit digital services agency. Emily has been both volunteer and activist for organizations working on human rights, poverty elimination, non-violence, and cultural exchange. Emily is passionate about community-building and behavioral psychology, and excited to be working at their crossroads in nonprofit technology. She currently serves as a nonprofit board member for YaleWomen.