What could your nonprofit do with $10,000 of in-kind advertising every month from Google Ads, an online advertising solution from Google? You could recruit more volunteers, attract more donations and share your story with audiences all over the globe. It’s all possible with Google Ads.
Your Guide to Google Ad Grant Management
Once you've used the $10,000 for the month your ads will stop showing up on Google. You won’t be penalized or charged more.
Yes, you can run various campaigns at the same time for different purposes. One campaign might advertise your programming, another a need for volunteers, and a third be dedicated to ongoing fundraising, for example.
Your ads will need to be linked to one (and only one) website domain, which should be the same one that was approved in your initial application.
Google Ads are text-only, keyword-based ads that appear in search results. For more information and a visual example, download our Google Ad Grants guide, above.
The Google Ad Grant is a $10,000/month grant to be used on the Google Ads platform. The grant acts as a monthly credit that recipients can use exclusively for ads on Google. The grant and paid ads use the same Google Ads platform (formerly known as Google Adwords). However, grant recipients’ accounts are held to a stricter set of requirements, as outlined in Google’s Ad Grants Policy Compliance Guide.
Our marketing specialists ensure that your nonprofit meets the requirements to keep your grant valid and available for indefinite use.
The Google Grant maximum is $329 USD a day or $10,000 USD a month.
Applications for the Google Ads program may be rejected if your organization fails to meet the program's eligibility requirements or the Google Ads account is not correctly configured according to the Account Creation Guide. We ensure that the organizations we partner with are eligible before applying, and we resolve any issues you may experience with your application.
Most applications will be reviewed within 10 business days. If Google requests additional information, we'll handle the follow-up. You'll be able to check the status of your application at any time by signing into your Google for Nonprofits account. Once you're approved we'll be able to go live with your campaigns.
Elevation has been offering Google Ad Grant management services since late 2018, serving more than 40 nonprofits. All our team members are Google Ads certified. Google has not updated its "Certified Professionals Directory" since early 2018, which is before we began offering this service to our nonprofit partners.
Our mission is to increase your online presence so that you can focus on changing the world. Hand off management of your Google Grant and we will maximize its potential.
Dreamscape Foundation requested help in order to take full advantage of the Google Ad Grant after they were specially recognized to receive up to $40,000. We helped them ensure grant compliance, navigate the changes Google announced in 2018, and most importantly, generate interest in their mission by increasing traffic to their site.New Users ↑1,369% Avg CTR ↑58.8%
During #GivingTuesday, OSBI discovered with Elevation's help that they could increase traffic to their website by not mentioning #GivingTuesday by name. Google Ad Grants and other strategic digital marketing has allowed OSBI to expand its programming to reach 600 adults with disability each day.Funding Allocated ↑800% Site traffic ↑ 10X
Are you interested in Google Ads? Find the plan that's right for you.
No refunds upon cancellation of subscription. All cancellations of the monthly plan during the first six (6) months of the subscription will be subject to a cancellation fee of six (6) months of monthly fees less the number of months already paid.