describes it from a functional perspective

Your Guide to Google Ad Grant Management 

FAQs

Once you've used the $10,000 for the month your ads will stop showing up on Google. You won’t be penalized or charged more.

Yes, you can run various campaigns at the same time for different purposes. One campaign might advertise your programming, another a need for volunteers, and a third be dedicated to ongoing fundraising, for example.

Your ads will need to be linked to one (and only one) website domain, which should be the same one that was approved in your initial application.

Google Ads are text-only, keyword-based ads that appear in search results. For more information and a visual example, download our Google Ad Grants guide, above.

The Google Ad Grant is a $10,000/month grant to be used on the Google Ads platform. The grant acts as a monthly credit that recipients can use exclusively for ads on Google. The grant and paid ads use the same Google Ads platform (formerly known as Google Adwords). However, grant recipients’ accounts are held to a stricter set of requirements, as outlined in Google’s Ad Grants Policy Compliance Guide.

Our marketing specialists ensure that your nonprofit meets the requirements to keep your grant valid and available for indefinite use.

The Google Grant maximum is $329 USD a day or $10,000 USD a month.

Applications for the Google Ads program may be rejected if your organization fails to meet the program's eligibility requirements or the Google Ads account is not correctly configured according to the Account Creation Guide. We ensure that the organizations we partner with are eligible before applying, and we resolve any issues you may experience with your application.

Most applications will be reviewed within 10 business days. If Google requests additional information, we'll handle the follow-up. You'll be able to check the status of your application at any time by signing into your Google for Nonprofits account. Once you're approved we'll be able to go live with your campaigns.

Elevation has been offering Google Ad Grant management services since late 2018, serving more than 40 nonprofits. All our team members are Google Ads certified. Google has not updated its "Certified Professionals Directory" since early 2018, which is before we began offering this service to our nonprofit partners.

Our Plans

Are you interested in Google Ads? Find the plan that's right for you.

PREMIUM $499 USD if billed monthly $422 USD SAVE 15% each month by paying annually
  • Multilingual National or International Campaigns (Spanish, French
  • Initial Account Setup or Existing Account Audit
  • Initial Landing Page Consultation with Recommendations
  • Keyword Research and/or Analysis for more than 200 keywords
  • Dedicated SEM Account Manager
  • SEM Management and Optimization for Grant Retention
  • Google Tag Manager and Google Analytics Dual Implementation (Up to 5 Tags)
  • Marketing Science, including split testing and A/B testing
  • Content Advisor (copywriting not included)
  • Access to an Interactive Data Dashboard
  • Monthly Account Planning (Conversion tracking, Data Analysis)
  • Monthly Account Health Check Point
  • Monthly Performance Call + Report
  • Micro-site Management (Up to 4, pending Google's policy)
  • Retargeting Campaigns, including audience creation and management
  • Maintenance of up to 8 Active Campaigns per month, with unlimited Ad Groups and Ads.
  • Complete Grant Application Process (given Google's basic eligibility criteria; read more at https://www.google.com/grants/eligibility/)
  • PLUS Facebook/Instagram Consultation (one-time Business Manager audit)
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STARTER $249 USD if billed monthly $222 USD SAVE 10% each month by paying yearly
  • Regional or National Campaigns
  • Initial Account Setup or Existing Account Audit
  • Initial Landing Page Consultation with Recommendations
  • Keyword Research and/or Analysis for up to 100 keywords
  • SEM Management and Optimization for Grant Retention
  • Account Management Support
  • Monthly Account Health Check Point
  • Monthly Performance Report
  • Maintenance of up to 3 Active Campaigns per month, adding up to 3 Ad Groups with 2 Ads per group each month
  • Complete Grant Application Process (given Google's basic eligibility criteria; read more at https://www.google.com/grants/eligibility/)
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General Conditions

No refunds upon cancellation of subscription. All cancellations of the monthly plan during the first six (6) months of the subscription will be subject to a cancellation fee of six (6) months of monthly fees less the number of months already paid.

Still Have Questions?

We are happy to assist you. Speak to an expert and learn how your nonprofit can benefit with Elevation on your team!